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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/10232

Title: Economic Analysis of Structure and Performance of Dates Relating Outlets in Riyadh Region
Authors: Abdul-Aziz M. Al-Duwais
Sobhy M. Ismaiel
Fehaid Al-Quahtani
Issue Date: 2008
Publisher: King Saud University
Abstract: The main objective of this research is to analyze the most important factors affecting dates marketing in retail outlets in Riyadh region, Saudi Arabia. The study, hence focused on retail market structure indicators, marketing margins, and markets performance. The paper depends mainly on cross sectional data from 144 retail outlets from four different main types, namely; super markets, vegetable and fruit outlets, specialized dates outlets, and mobile sellers. Simple market structure and performance indicators in addition to analysis of variance were used. Results showed that; the dates market structure in the retail levels seems to be perfect competition type concentration measures indicated that both Gini coefficient and Herfindal Hirschman index values are low suggesting that low concentration is prevailing in such activities. The marketing margin and the marketing costs are estimated at an average of SR 2.3 and SR 1.36 per kilogram, respectively. Rent and depreciation representing 88% of the marketing costs. Average profit was estimated at SR 1.0 per kilogram.
URI: http://hdl.handle.net/123456789/10232
Appears in Collections:College of Foods And Agricultural Science

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