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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/15439

Title: The Role of Data Mining in ERP-CRM Model
Authors: Abdullah S. Al-Mudimigh
Farrukh Saleem
Zahid Ullah
Keywords: CRM, ERP, Data Mining, Apriori.
Issue Date: 2009
Publisher: WSEAS
Abstract: Over the last decade, the number of customer is growing; numerous organizations face the problem of integrating and processing the data. Enterprise Resource Planning (ERP) is a way to integrate the data and processes of an organization into one single system. Different EPR tools are used to solve this problem and make ease the customer access to the organization. In this paper we proposed a model which shows how to integrate process and analyze the customer queries. The model has three main and important parts, outer view-CRM, inner view-ERP and knowledge discovery. The CRM collect the customer’s queries, EPR analyze and integrate the data and the knowledge discovery gave predictions and advises for the betterment of an organization. For the practical implementation of presented model, we use MADAR data and implemented Apriori Algorithm on it. Then the new rules and patterns suggested for the organization which helps the organization for solving the problem of customers in future correspondence.
URI: http://hdl.handle.net/123456789/15439
Appears in Collections:College of Computer and Information Sciences

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