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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/18999

Title: ADVENTURE TRAVEL INTERNATIONAL: MARKET SEGMENTATION AND OPPORTUNITY ASSESSMENT
Authors: NILE M. KHANFAR
DAVID LOUDON
Keywords: Small Business, International Marketing, Services Marketing, and Business Strategy, Adventure Travel
تاريخ النشر: 2010
Publisher: INTERNATIONAL JOURNAL OF MARKETING AND TRADE POLICY
Abstract: Identified an opportunity to develop the adventure travel market within the United Arab Emirates. Consequently, he has founded Adventure Travel International (ATI) based in Abu Dhabi to take advantage of the opportunity. The national tourism and travel industry is growing 4% and adventure travel 10% annually, while the Abu Dhabi adventure travel market is growing at least 12% annually and has no providers who specialize solely in adventure travel. ATI expects to succeed based on having an experienced staff, an excellent location, and effective management and marketing. Salim has an important meeting coming up within 30 days to make his recommendation to prospective financial backers. The plan would have to be thoroughly developed in order to obtain the group’s approval. Consequently, Salim faces a short timeline for analyzing information to present his plan to the group if he is to gain their support and funding.
URI: http://hdl.handle.net/123456789/18999
يظهر في المجموعات:College of Tourism & Archaeology

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