ADVENTURE TRAVEL INTERNATIONAL: MARKET SEGMENTATION AND OPPORTUNITY ASSESSMENT

Abstract

Identified an opportunity to develop the adventure travel market within the United Arab Emirates. Consequently, he has founded Adventure Travel International (ATI) based in Abu Dhabi to take advantage of the opportunity. The national tourism and travel industry is growing 4% and adventure travel 10% annually, while the Abu Dhabi adventure travel market is growing at least 12% annually and has no providers who specialize solely in adventure travel. ATI expects to succeed based on having an experienced staff, an excellent location, and effective management and marketing. Salim has an important meeting coming up within 30 days to make his recommendation to prospective financial backers. The plan would have to be thoroughly developed in order to obtain the group’s approval. Consequently, Salim faces a short timeline for analyzing information to present his plan to the group if he is to gain their support and funding.