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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/20

Title: The promotional role of packaging in attracting Jordanian consumers' attention to local products
Authors: El-Omari, Hussein Abdulla
Keywords: Promotion
Packaging techniques
Marketing techniques
Jordanian consumers
Local products
Issue Date: 1998
Publisher: King Saud University
Citation: Journal of King Saud University, Administrative Sciences: 10 (2); 107-118
Abstract: Producers, manufacturers and resellers have, for long, recognized the importance of packaging in protecting their products. However, many of them still ignore the promotional role of packaging. This phenomenon is clearly seen in the developing world, including Jordan. Therefore, this study aims at examining the importance that the Jordanian consumer attaches to this essential ingredient of products. Using quantitative approach, the research reached many conclusions an recommendations which could be of use to whoever interested in this subject.
URI: http://hdl.handle.net/123456789/20
Appears in Collections:Journal of the King Saud University -Administrative Sciences

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