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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/8

Title: Reasons and forms of evaluating the effectiveness of advertising the case of the chemical industry in Jordan
Authors: EI-Omari, Hussein Abdolla
Keywords: Forms
Issue Date: 1998
Publisher: King Saud University
Citation: Journal of King Saud University: 10 (1); 53-68
Abstract: Many organizations relate their success to the use of creative advertising campaigns. To develop persuasive and effective advertising campaigns, all elements (i.e., media-related, audience-related and message-related issues) must be carefully considered. Advertising is a very costly business and, if properly developed, could be used as a very sharp weapon to encounter competition. Therefore, developing and maintaining effective advertising requires continuous evaluation. Using a quantitative approach, this study aims at examining the reasons and the forms of evaluating the effectiveness of advertising of Jordanian manufacturers of chemical products. Many conclusions and recommendations are reached, which could be of great importance to those manufacturers.
Description: Assistant Professor, Department of Business Administration & Accounting, Faculty of Economics and Administrative Sciences, The Hashemite University, Jordan
URI: http://hdl.handle.net/123456789/8
Appears in Collections:King Saud University Initial Collection

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